Generation Z is accelerating the shift to cryptocurrencies, leaving traditional banks behind
2026-01-26 14:15:20
Generation Z is emerging as a key driver of cryptocurrency usage growth in 2026, demonstrating a clear preference for digital assets over traditional banking services. According to a new study of consumer behavior conducted by Protocol Theory, more than 62% of young people aged 18 to 27 actively use cryptocurrencies for daily financial transactions, investments and savings.
Experts note that the main reasons for this shift are the convenience, transparency and low fees offered by decentralized platforms. Traditional banks, according to the survey, are losing their appeal to young people due to complicated procedures, limited access to innovative financial products and less favorable conditions for transfers and savings.
More than 7,500 respondents from 14 countries took part in the survey, and almost 70% of Generation Z representatives said that they consider cryptocurrencies as the main instrument for long-term investments. At the same time, only 21% of young people expressed confidence in traditional banking institutions.
Experts emphasize that banks are forced to revise their strategies and accelerate the implementation of digital solutions in order not to lose their young audience. It is expected that by the end of the year, the share of cryptocurrency users among young people will exceed 65%, which will be a new record for the global financial market.
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